Effectively selling your product / platform is the only way to ensure that you're able to grow your platform's reach. The first step in accomplishing this is identifying your Ideal Customer Profile.
Your ideal customer should be one that will be able to leverage your product, provide you with valuable insight into their experience & should facilitate growth of your business outside of just the revenue they provide you.
Your buyers are at the front lines of your product & they need to be leveraged as such to help you keep improving & iterating. But all of this value provided by your buyer may be diminished should they not be the best folks (ICP) for your brand.
Over the course of our 3 meetings, we'll work together to better understand your business today & where you'd like to be in 12, 24, 36, etc. months. We will evaluate all the potential buyers to identify the trends which we can then use to create your Ideal Customer Profile / Profiles. Most importantly, we'll create a process for identifying your Ideal Customer Profile so if / when a LOB is released, framework has been established for best practices.